Be prepared with all the materials you need to stand out at every event by contacting Lorex (800-792-8812) or at MarketBroadband.com to learn more about top event marketing strategies and how to order branding merchandise.
Most Effective Ways to Promote at Local Events:
1. Sign Up Early
If you have a choice of booth locations, choose the one that will have the most traffic. If you cannot choose, try to be near other booths or concessions that will attract the sort of traffic that you want.
2. Displays and Signs
At the very least, have at least one large banner stating clearly who or what you are promoting.
A canopy is another great way to attract traffic. If your event is outdoors, a portable canopy, tent, or gazebo is indispensable for keeping the sun (or rain) off. It will also help you look more official and professional.
3. Dress for Success
Customized t-shirts are inexpensive to produce even in low volumes and are a great way to convey professionalism.
4. Activities and Giveaways
Activities are a great way to attract people to your booth. A beanbag toss, or portable putting green are simple, yet effective ways to bring people to your booth long enough to talk to them and let them know why you’re there. Hand out freebies to each participant.
Useable items with your name and logo printed on them can act as long-term reminders and even free walking advertisements. Stickers or temporary tattoos are great for children. Backpacks, water bottles, and pens are useful for teens and adults.
People love sharing their experiences on social media. Have a backdrop with your logo on it for people to take pictures in front of and tag you on social media outlets such as Facebook, Twitter and Instagram.
Have a drawing for a larger prize or special offer for a lucky visitor. This will provide you a bowl full of contact information.
If you can, demonstrate something related to your business (such as a product or service), display positive feedback from customers, or share impressive statistics of your company or product.
However you draw people in, make sure that they leave your booth with some basic understanding of why you are there.
If you want people to contact you and remember you after the event, plan to hand out business cards, flyers, or brochures relating to your message. Bring more than you think you will need. Always have someone distributing your flyer, brochure, or other handout to anyone passing by. These items will remind people of your business, your contact information, and your message after the excitement and activity of an event has ended.
On top of distributing your information, gather visitor’s contact information. Tell interested visitors how they can follow up and how you will follow up. Then, be sure that somebody in your company does follow up promptly. Keep track of the source of leads so that you can compare the relative effectiveness of one event with another.
7. Engage In Conversation with Visitors
Asking people about their interests is a great way to show you’re interested in who they are as a person, not just as a customer. It also tells you which direction to go with your pitch, be it informational, commercial, or somewhere in between.
When talking with current customers, encourage them to talk about their experience using your business. Feedback is the best way to know what you’re doing well and what you could do to improve your business.
After the event, write down your experiences. Write down what you brought, what you should bring next time, what you could have done without. Write down what was effective and what was not, and anything else you learned from this event. Next time, you can use your notes to help run things more smoothly. If somebody else runs the next booth, you can easily advise them on what you have learned.
Send thank you e-mails or postcards to attendees to show your gratitude after the event. Put a few of your best photos on Facebook and Google+. Be sure to tag and mention people.