Mapping And Modeling

Mapping – Do you Know Your Market?

Our mapping tools will make you money—and save you money!

The National Broadband Map that is maintained by the National Telecommunications and Information Administration is an invaluable tool for strategic marketing of broadband service. Many don’t understand how to access this information; can help you use this information to market more effectively.

In addition to using the Broadband Map to understand the competitive landscape, we can also provide:

  • Propagation Studies for Wireless Internet Service Providers
  • Individual and household-level residential demographic data for target marketing WITHIN—and only WITHIN—your service area
  • Information on businesses in your service area for commercial sales
  • Customer plotting—either alone or in conjunction with one of our other mapping solutions—so you understand where your customers are relative to your service area and the competition

Modeling – Do You Know Your Customers?

Knowing your current customer profile is critical if you want to efficiently find prospects just like them. DataSnap™ creates a customer profile and compares it to all individuals in your market area. Understand how your customers compare demographically (income, home value, age, presence of children, credit card user, direct mail responder and more) and in lifestyle behaviors to others in your market area

DataSnap™ can also profile your best business customers by matching against our comprehensive database of U.S. businesses to create a customized market penetration analysis.
How your customers compare to the general population with-in your market area can reflect your product or services appeal helping marketers target like segments of the general populations with marketing programs that have successfully delivered new customers.

Want to know more? Click on the Contact Us link on this page for options to speak with a representative or receive more information online.