Problem: Internet Service Provider Networks don’t match up with traditional marketing boundaries.
ISP’s have traditionally had to over market to be sure they reached all potential subscribers in their network service area–or they had to choose to under market to eliminate waste in their marketing budget. This leads to missed opportunities. Bottom line: wasted marketing expense or missed opportunity. Both are bad in the competitive broadband market.
MarketBroadband solves the problem.
Our GIS for Marketing Platform allows ISP’s to target their marketing ONLY inside of their network—at the address level. Most key advertising mediums may be targeted in this way. Now you are in control of your message and who receives it.
ISP’s can target direct mail and digital display ads–at the address-level and only within your service area.
Even Facebook sponsored ads can be targeted with high-level accuracy when it’s done right.Learn More
Our Marketing Tools
GIS for Marketing
If you can map it, we can market to it--at the ADDRESS-LEVEL! Engineering works with GIS all of the time. MarketBroadband can use those same maps to target marketing only to serviceable businesses and residences.Learn More —
Targeting & Segmenting
Target marketing allows you to focus your marketing dollars and brand message on a specific market that is more likely to buy from you than other markets.Learn More —
Tracking is much more than a call tracking phone number. In today's environment, marketers need address-level tracking across all channels....Learn More —
ISP Marketing Portal
Get all of your ISP Marketing Fulfillment here: direct mail, digital marketing, Facebook Sponsored Ads, yards signs, print, promotional items and more. It's all here.Learn More —
Match Back Analysis & Predictive Modeling
Predictive Modelling distills high responders from your total marketing universe. Match Back Analysis closes the marketing loop by providing address-level response analysis.Learn More —
A typical prospect averages seven different points of contact (work email, personal email, phone, etc) that are accessed from 3 - 5 devices. Are you reaching prospects on all of these?Learn More —