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Targeting & Segmenting

Target & Segment
Targeting Is Mission Critical!
A great offer and amazing creative still won’t sell to the wrong prospect. You must target the right homes and businesses.

Our GIS Mapping identifies the right addresses. Then our Targeting Tools help you segment the data to determine which addresses have the right homes and businesses for your specific campaign. We utilize all key marketing data sources for:

  • Consumer Demographic & Lifestyle Data
  • Business Data
  • US Postal Data
  • New Movers
  • Managed Specialty Lists

Data can be segmented to match the profile of your best customers—or we can help structure tests to find the best prospects.

We are a preferred vendor utilizing all major data providers including
Equifax
Experian
Acxiom
Infousa
D and B
Epsilon
KBM
Homedata
Want to know more about our targeting tools? Click on the Contact Us link on this page for options to speak with a representative or receive more information online.

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