GIS for marketing internet service dramatically increases ROI for the ISP by only targeting serviceable households and businesses.
Engineering works with GIS all of the time. They use RF Propagation Maps for Fixed Wireless and ESRI or Open Source Network Maps for Fiber/Wireline service. While engineering had a clearly defined network, marketing has had to approximate the service area for marketing purposes because they lacked the tools to turn the maps into data. MarketBroadband solves this problem.
If you can map it, we can market to it–at the address-level!
MarketBroadband uses geo-spatial queries to extract only the addresses that reside inside of the service area of the ISP’s service maps. From there, an amazing number of attributes may be appended to the address to segment and target only the right businesses or residences for your service.
Accurate address data is the key. We use it to target direct mail, address-level (cookie-free) digital display ads and even highly targeted Facebook Sponsored ads. CALL NOW to learn more!